Neil Rackham

Neil Rackham is an author, consultant and academic. His articles focus on "consultative selling", an approach he himself pioneered and documented in his book "SPIN Selling". Rackham has been a visiting professor at the University of Portsmouth, Cranfield School of Management, and the University of Sheffield, all in his native England, as well as the University of Cincinnati, and is a frequent speaker at conferences, business schools, and corporations around the world.